A powerful website, best represents your company, makes an instant impact and translates into positive action is vital for building online brand equity and Midocean Infomedia, believe that each organization is unique and deserves an individually tailored, customized solution. Hence we take the time to understand your business and discuss an appropriate web strategy that is designed to meet your business objectives. Our team then works closely with you to required website that will engage your audience and drive them to take required action.
Web design involves the Planning and creation of Websites using several different skills. Our expert team of Website Developers & Digital Strategists use cutting edge technology & best practices to create custom sites that increase user engagement. Using our tried and tested approach, coupled with our experience and expertise in the latest web technologies, we gain a full understanding of the project objectives. Specializing in Open Source website design technologies, we are committed to providing professional and cost effective website design solutions to our clients. We bring all the different elements together and effectively integrated them to create a fully functional website that represents client business in an accurate and convincing way.
We are a passionate team dedicated to providing the best possible service to our clients. We bring creative, technical and strategic expertise to every project. Midocean Infomedia pays attention to both usability as well as making your website visually appealing. We deliver a digital solution that meets their brief, preferably exceeding expectations. Our designers will create for you a unique and dynamic website that will provide an immediate sensation to your target audience.
We are working to ensure we fully understand your goals and objectives of the website. The right website has the potential to increase the number of people it engages, generates the traffic and strengthen your online presence. We take special care to develop and perfect all the elements that go into website design. We deliver a digital solution that meets their brief, preferably exceeding expectations.
Some of the fears of redesigning a website are that the web traffic would stall and the search engine rankings would drop. There are few aspects that need to be taken care of while redesigning the website.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/1″][vc_column_text]
Continue Brand Theme
Though the approach towards the new website should be fresh, there should be a continuing string of brand themes and elements that need to be weaved into the new website. The redesigned website should be fresh but familiar to the loyal customers of the company. A drastic change in the design and interface of the website would alienate the customer and might result in a drop in recurring or nurtured leads.
Maintain navigation and user interface
Your leads are used to a certain format of navigation and browse about your site intuitively. Drastically changing your site navigation and interface could lead to the lead getting confused. Browsers like quick and easy navigation and this should be facilitated through an easy navigation and interface.
Minimum Page Layers
The number of new pages and links must be restricted as it would distract the user from the primary objective of his visit. Lesser the number of pages, more focused the site, and effect more effective. However care should be taken to see that the page and link restriction does not have an impact on the SEO efforts of the company.
Search Engine Rankings
One of the most important aspects that need to be considered during website design is the SEO or Search Engine Optimization. The web designer or the web designing company must ensure that the websites equity should not be affected. Google reindexing should be taken care of as the website may get recognized as a completely new site. There are ways to bypass SEO related hurdles. Some of the things that the web design company could do is to retain all meta tags and meta keywords. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”20px”][vc_column_text]
Maintain a backup of the old website, including images and content
Losing content and missing out on details happens often. To avoid this, it is essential to have a backupof the entire site. Moreover, it is important to maintain a repository of all the files and creatives used within the site.
If the above aspects are taken care of, transition to a redesigned website becomes easy.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]