“ Content is the reason search began in the first place ”
In the search engine result page the one which leads on top rank gets the highest attention of searchers— it is important to be one of them for a very logical reason, Google search engines provides for almost 12 billion searches a month. Approximately 1.17 billion unique searchers use it every month— first page websites get 91.5% of Google traffic.
Most people just don’t really bother going beyond the first page. Second website’s gets to share 4.8% of the traffic along with all other websites on the page. With page 3, it shrinks lower to 1.1% posted (stats from Mr. SEO).
Your website’s ranking also depends on how Google caffeine algorithm analyses your content, here’s a short description of it;
Google caffeine was launched on November 2009—updated on June 8 2010
Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered—Posted by Carrie Grimes, Software Engineer from Google.
Google caffeine is simple indication of few factors that work for ranking;
Freshness or greenness of a content matters;
How recently your web page was published is a ranking signal. However different searches have different freshness needs. (source search.googleblog.com)
Google checks content for freshness by monitoring the following types of searches…
Recent events or hot topics: Anything that has started trending on the web, that searchers want to find the latest information as soon as possible.
Regularly recurring events: These are events that take place on a daily basis, such as annual conferences or presidential elections. Without a specific qualifier, you probably expect to see information on the most recent event, and not one from 6 months ago.
Frequent updates: These are searches for information that varies quite often, but isn’t a recent or regularly occurring event. These tend to be searches for frequently updated tech products or car brands.
Internet is evolving and Google as well indicating website developers to revolutionize their way of working.