“Marketing is no longer about the stuff that you make, but about the stories you tell.”
In the present digitalized world, content marketing has become an essential component in marketing. When it comes to building brand awareness, connecting with your target audience, building trust and embracing your brand intelligence, you cannot count on anything but content marketing.
5 reasons Why Content Marketing is Important to any Business:
Does SEO without pain:
Content Marketing is great for your SEO. There is no such thing as SEO without content. You need words, articles, substance and keywords. If your content includes relevant phrases or keywords that your audience is likely to search, then you stand a better chance to rank on first page. No one has ever done SEO without proper content. It’s quite simple SEO demands content and content marketing provides it.
Helps in Building Trust with Your Visitors:
According to Shoppercentric’s latest report, 46% of people are cynical i.e they find it hard to trust others. This affects marketers as this distrust extends to brands. Many consumers think brands don’t put their interests first and are unwilling to trust them. That’s where content marketing is designed to help you in and out with useful content and brand placement without hassle.
Generates Leads for Your Business:
WebDAM’s recently shared statistics show that blogging consistently has led to B2B marketers generating 67% more leads than marketers who do not. Yes content marketing works wonder when it comes to generating leads for your business.
Posting content that differentiates your company from others in the league is always appreciated for the quality of content and unique approach, which leads to increase in inbound leads.
Gives visitors a reason to come back:
Consumers turn to search engines for solutions to their problems. Sometimes your best opportunity to win new customers is to be there when they Google it. If you win that chance with content that is real quick fix to their problems, they’ll share their experience on social networks and may even start visiting your website on frequent basis. Dedicated content marketing gives visitors a reason to comeback.
Great Content demonstrates your expertise in the field:
Amazing content is always marked with respect from readers. Creating content that generates brilliant user experience not only gives lots of attention but also enhances your image as trustworthy authority or torch-bearer in the field.